Data Structure

• Multiple-Choice, Single-Select Questions produce one column of data per question (vertical, horizontal, drop-down, individual question or matrix groups)
  • 1st Answer = 1
  • 2nd Answer = 2
  • ...
  • X Answer = X
• Multiple Choice, Single-Select Questions (aka, Check all that apply) produce one column of data per answer (vertical, horizontal, individual question or matrix groups)
  • Unchecked Answer = 0
  • Checked Answer = 1
• Constant Sum Questions - produce one column of data per answer with verbatim data (data as entered by the respondent)
• Rank-Order Questions- produce one column of data per answer with verbatim data (data as entered by the respondent)
• Free Response Questions - produce one column of verbatim data per question
• Random Stimulus Assignment - produces one column of data per RSA with the numerical value of the stimuli: 1, 2, 3....